Effect of frequent product updates on Brand Loyalty

Firstly I am really obliged to Dr. Peter Chou for all the advices and motivation he always extended to me.

1. Research Proposal approved.
2. Prepared the survey questions
3. Ethics approval for Focus group discussions
4. Conducted Focus group discussions
5. Carried out the Transcription
6. Carried out content analysis of the transcribed document of the focus group discussions
7. Carried out statistical analysis of the result of the focus group discussions to confirm hypothesizes are in order.
8. Modified survey questions considering the input from the focus group discussions
9. Ethics approval for the survey – web based survey
10. Created web pages for the survey.
11. Carried out a peer review of the web survey.
12. Currently in the process of carrying out 1st Pilot survey of 25 people.

I will update & let you all know the progress as & when I progress.

Regards

Arya Varma